I co-founded health & communications consultancy, Women4Real, in 2013 with friend and colleague Sabine Tyvainen, a clinical health psychologist with an interest in psychological approaches to women’s health.
Women4Real focuses on what’s real in terms of women’s sexual experience, offering new insights and options for women and working with a diverse range of organisations. Alongside creative media campaigns and collaborative projects – with women’s groups, arts initiatives and health organisations – we offer workshops and webinars for women on topics relating to sexual health.
Our first project (in September 2013) was a short video for social media outlets, to raise awareness around painful sex and vulvodynia – health issues that affect millions of women, but are often under-reported and misdiagnosed. Painful Sex vs. ‘Normal’ Sex: the Differences Explained With Food went viral on You Tube, inspired media coverage in The Telegraph and HuffPostUK, and was a finalist for ‘Sexual Health Media Campaign of the Year’ at the UK Sexual Health Awards 2014.