A short film (using hot sauce and and a creatively spliced chilli!) to raise awareness around painful sex and vulvodynia – health issues that affect millions of women, but are often under-reported and misdiagnosed.’Painful Sex vs. ‘Normal’ Sex: the Differences Explained With Food’ went viral on You Tube, inspired media coverage in The Telegraph and HuffPostUK, and was a finalist for ‘Sexual Health Media Campaign of the Year’ at the UK Sexual Health Awards 2014.
“We loved the concept of juxtaposing sexual health with porn and pleasure, and using humour to engage a wider audience with a serious issue. Not all sexual pain is the ‘delicious’ Fifty Shades kind and we wanted to make a film that would raise awareness of sexual pain in a different context. We want to help support women with vulvodynia, who are finding sex painful, to make a positive journey from ‘Ouch!’ to ‘Ooooh’”
– Sally Turner, Creative Director, Women4Real